The American Business School is trying to make the college experience easier.
But it’s taking a little too long.
The average school has been operating for 30 years, and it’s only recently that the school has become more competitive.
Now, with more students taking online classes and the school’s own admissions department reporting it has had more applications in the past year than it did in the entire prior five-year period, the school is on pace to double the number of applicants it accepts this year.
And that’s just for online classes.
Schools that offer an online-only curriculum that teaches students to code will also see a surge in applications, according to an industry analysis from Deloitte.
In a study released Tuesday, Deloittes study found that the number for online-based and online-delivered business schools was up about 13 percent each.
The study also found that there was a slight increase in applications for new online-learning programs, such as Coursera.
However, that trend has stalled over the past five years.
The school has now been operating since the fall of 2003, and since then it has expanded to include a wide range of industries, from financial services to engineering to hospitality.
The schools’ new focus on online learning will likely benefit them, according Chris Hagerty, a professor of education and director of the School of Management at the University of Michigan.
The online business school’s approach to technology and the ability to have a diverse workforce of people who can collaborate and work collaboratively is key to its success, he said.
The current focus of the business school, which Hagerity says has had a significant impact on the number and diversity of applicants, has been to provide students with a “digital first” learning experience.
That means students are taught how to use software like Photoshop, Adobe Illustrator and Microsoft Word to create business-oriented online courses.
Students also learn how to code.
Hager, who has led the school since 2012, said he has been surprised by how quickly technology has moved online and how easy it has become for students to learn.
That has resulted in a surge of applications.
The industry has seen an influx of students, Hager said, and the demand for the technology-driven courses has only grown since the recession hit.
“We are just seeing more and more people interested in this kind of technology,” he said, adding that the online business schools are also seeing a surge, especially from the U.S. and Canada.
“In the U-20 market, it’s more than 50 percent,” Hagery said.
“This is a global market and the U.-20 market is much bigger.”
Hager also noted that the schools growth has been driven by the popularity of Courseras.
Courserab is a platform that lets students create, host and manage online courses, and Hager believes that with the growth of the digital business world, the business schools have an opportunity to grow with that growth.
“I believe that the more they can tap into the global learning community, the more their student base will grow,” he added.
The American business school is one of many institutions offering an online business program that has helped spur growth for online business education.
According to Deloettes analysis, about 40 percent of the schools that offer online courses this year are in the U, Canada, the U’s Asian-Pacific region and the United Kingdom.
The majority of the courses are in business management, business finance, and information technology.
The rest are in marketing, marketing, communications, and accounting.
Haggarty noted that some of the best business schools in the country are in California and New York, which have high levels of enrollment.
That could be an advantage for the business programs, Haggart said.
Some schools, however, are taking their online-focused program too far, he added, with Courserabs courses offering more than 70 hours of hands-on learning.
Hagers assessment of the growth is based on an analysis of online applications for business programs.
He said the number one concern that he has with online learning is the lack of competition.
“There’s a lot of people competing and it takes time to find the right curriculum and the right students and the correct course,” he told CNBC.
But Hager told CNBC that he’s encouraged by the new focus of business schools.
“It’s good to see that more business schools that are focusing on online programs are seeing the same increase in the applications that they saw with the online-centric program,” he continued.
“So it is a positive sign for us that they are starting to look at their online offerings more critically.”